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Marketing, Singtel, Social Media

Sharing SingTel’s Social Media Success Story

I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia on 2 April 2012. I shared SingTel’s success story so…

Marketing, Singtel, Social Media

Using Social Media isn’t “Free”

In the article “P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook​” published in Business Insider, it is reported that one…

Uncategorized

Do you really need another Christmas hamper?

​’Tis the season to be jolly. ‘Tis also the season marketing professionals in Singapore receive baskets of groceries, snacks and other goodies they don’t really…

Marketing, Singtel, Social Media, Tech

TGIS Episode 1

[youtube=https://www.youtube.com/watch?v=W04LCCEOaEQ] The latest milestone in SingTel’s social media strategy: the first episode of TGIS, our made-for-Youtube weekly show. We’ve still got a long way to…

Career

What talent contests can teach you about getting a job

Talent auditions are not very different from any other job interview. Here are five useful lessons from the SingTel Casting Call 2011 that can be…

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Green Might

Before I became a vegetarian, the excuses I used most often for not eating more vegetables included: “I won’t get enough protein if I don’t…