Does your team have the necessary skills to make full use of Digital Marketing, Social Media and Content? Do you find your current approach lacking in a strategic approach? Does your team struggle keeping up with the rapidly-evolving world of Digital?

My training programs bring clarity to Marketing and/or Communications departments of all sizes and experience levels. I offer my services as an executive trainer and course instructor. I have developed a number of masterclasses and workshops designed for internal teams for both corporate clients and small businesses. 

I provide training services for clients like Standard Chartered. Yara International, L’Oreal, Avado LearningBlack MarketingAsia Content Marketing Association and Singapore’s Civil Service College.

(In light of Covid-19, Training may be offered through virtual learning via Zoom, Microsoft Teams or similar platforms.)

Advanced Content Marketing Workshop

Most brands have developed their own branded social media-based content platforms yet struggle to develop genuine traction and sustain loyal audiences. In this workshop, we share case studies and advanced digital strategies employed by successful multinational and SME brands alike that will allow you to transform your paid media-reliant Campaign-based marketing strategy into a community-based Content-based marketing strategy.

Who is this workshop for?

In-house Marketing, Communications or Digital Marketing teams, whether part of global organizations or emerging local brands. The workshop is designed to offer hands-on learning, allowing team members with little to no digital media knowhow benefit from those with more experience.

What makes this workshop unique?
This workshop draws on tried and tested strategies used by marketing & communications organizations, as well as the trainer’s first-hand Asia Pacific experience across multiple industries, ensuring the relevance of examples and case studies. The course includes exclusive, in-depth video interviews with Marketing heads and digital agency experts in Asia.

Download the full program here or contact me through the form below.

Contact Me

Content Marketing to Drive Demand Generation (1 day workshop) 

This masterclass introduces to Marketing executives what content marketing is and why brands need to transition from a campaign-led to a content-led marketing strategy and what brands can learn from the modern entertainment industry:

  1. Advertising & marketing in the age of digital media: why brands can no longer rely on Interruption as a means of communicating with target audiences.
  2. Learning from the masters of storytelling: how Hollywood provides brands with the building blocks of storytelling from the three-Act story structure, to character archetypes to transmedia storytelling.
  3. How brands can benefit from having its own audience: a pre-customer database that becomes the cornerstone of your brands digital demand generation strategy.
  4. How to link Content Marketing with demand generation, driving either lead generation or online transactions for your brand, and tracking return-on-investment. 

This masterclass gets praise for its insights and relevance, especially for its many references to movie examples from Marvel and Star Wars, as well as its grounding in established Marketing practices. During the workshop, participants are split into groups and provided the framework to come up with their own brand-related story and how to build an audience across paid, earned and owned media.

Download the Content Marketing to Drive Demand Generation course overview here.

Watch a preview of this workshop by watching this video of Miguel presenting at Social Selling 2019, Singapore: