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Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Singtel, Social Media

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,

Awards, Career, Digital, Marketing, Singtel, Social Media

SingTel’s Digital Marketing team awarded

SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon

Digital, Science, Social Media, Tech

Could this be the coolest music video ever made?

Commander Hadfield will always be remembered for this perfect moment captured in 5:31 minutes of film.

Digital, Marketing, Singtel, Social Media

The Story behind SingTel’s #Need4GSpeed Social Media Campaign

"Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. This is the story behind how

Digital, Marketing, Singtel, Social Media

The Anatomy of a Real-Time Social Media Marketing Campaign

"Choosing to run your campaign in social media means accepting that you can’t control all the variables ... You won’t have the luxury of determining

Digital, Marketing, Singtel, Social Media

Best Videos from SingTel’s #Need4GSpeed campaign

"On 14 March 2013, SingTel's Twitter handle @singtel was handed over to multi-talented funnyman Hossan Leong. Tweets from consumers were turned into video skits and

Digital, Marketing, Singtel

How video content can build brand affinity and educate customers

Highlights from the Digital Marketing Spotlight conference I recently spoke at Campaign Asia‘s Digital Marketing Spotlight conference in Singapore. In my presentation, I shared how…