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Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Singtel, Social Media

The day we tweeted some firemen and they tweeted back

We had a very busy day yesterday. A fire in one of SingTel’s facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore.…

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Social Media

“Viral This” and other Social Media Mistakes your Senior Management is most likely making

This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing

Digital, Marketing, Singtel, Social Media

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,

Awards, Career, Digital, Marketing, Singtel, Social Media

SingTel’s Digital Marketing team awarded

SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon

Digital, Science, Social Media, Tech

Could this be the coolest music video ever made?

Commander Hadfield will always be remembered for this perfect moment captured in 5:31 minutes of film.

Digital, Marketing, Singtel, Social Media

The Story behind SingTel’s #Need4GSpeed Social Media Campaign

"Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. This is the story behind how

Digital, Marketing, Singtel, Social Media

The Anatomy of a Real-Time Social Media Marketing Campaign

"Choosing to run your campaign in social media means accepting that you can’t control all the variables ... You won’t have the luxury of determining