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transmedia

Content, Content Marketing, Marketing, Media, Media & Entertainment

Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series

While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between

  • 09/02/2019
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

  • 30/09/2018
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

  • 29/11/2017
Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media

Culture’s vital role in digital transformation

One of the most often invoked phrases is the need for companies to “fail fast.”  Too often, this is pure lip service.

  • 08/10/2017
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