strategy

Digital, Digital Transformation

How Culture is Key to Successful Digital Transformation

At least three times in my career, while being hired to join the “digital transformation” team, I have heard the following analogy: “We want you…

Digital, Marketing, Social Media

“Viral This” and other Social Media Mistakes your Senior Management is most likely making

This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing