Storytelling

Content, Content Marketing, Digital Transformation, Media, Media & Entertainment

Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…

Content, Content Marketing, Marketing, Media, Media & Entertainment

Why Brands must also be good storytellers

The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather

Content Marketing, Digital, Marketing, Media

The Francis Ford Coppola Winery’s “The Red Stain” is an example of cinematic content marketing at its best

"The Red Stain" demonstrates everything I like to talk about when it comes to excellent brand storytelling. 

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…