social media

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

Duterte, Philippines, Social Media

Social Media Tech and Philippine Politics

What to expect when you frequently criticize President Duterte’s government on Twitter If you follow politics in the Philippines today, you will find a country deeply…

Career, Marketing, Media, Media & Entertainment, Social Media, Youth Marketing

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Singtel, Social Media

The day we tweeted some firemen and they tweeted back

We had a very busy day yesterday. A fire in one of SingTel’s facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore.…

Digital, Marketing, Social Media

“Viral This” and other Social Media Mistakes your Senior Management is most likely making

This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing

Digital, Marketing, Singtel, Social Media

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,

Digital, Marketing, Music, Singtel, Social Media

Social Media matters to brands

At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are