social media marketing

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Singtel, Social Media

The Story behind SingTel’s #Need4GSpeed Social Media Campaign

"Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. This is the story behind how

Digital, Marketing, Singtel, Social Media

The Anatomy of a Real-Time Social Media Marketing Campaign

"Choosing to run your campaign in social media means accepting that you can’t control all the variables ... You won’t have the luxury of determining

Digital, Marketing, Singtel, Social Media

Best Videos from SingTel’s #Need4GSpeed campaign

"On 14 March 2013, SingTel's Twitter handle @singtel was handed over to multi-talented funnyman Hossan Leong. Tweets from consumers were turned into video skits and

Digital, Marketing, Singtel, Social Media

Marketing Management in the Digital Age

"Most large organizations are not structured to take full advantage of eCommerce"

Digital, Marketing, Singtel, Social Media, Youth Marketing

How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with…

Marketing, Singtel

London Calling

London Calling, a photo by phatfreemiguel on Flickr. I was a guest of WPP at their recent eCommerce Tour in London. For two days we…

Career, Marketing, Singtel, Social Media

Digital Matters 2012

Digital Matters, a photo by phatfreemiguel on Flickr. On 23 May 2012, I was on a panel discussion on Digital Advertising: Increasing engagement and connectivity with consumers.…

Marketing, Singtel, Social Media

Sharing SingTel’s Social Media Success Story

I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia on 2 April 2012. I shared SingTel’s success story so…