singtel

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

Digital, Social Media

I accept the ALS #IceBucketChallenge

I accept the Ice Bucket Challenge and name comedian Hossan Leong, founder of Goodstuph, Pat Law, and CEO of SingTel Yuen Kuan Moon.    I…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Awards, Career, Digital, Marketing, Singtel, Social Media

Creative Client of the Year

I may be the one that takes home the gong but I share the credit with our agency partners, Ogilvy, BBDO and MEC, SingTel management

Awards, Career, Digital, Marketing, Singtel, Social Media

SingTel: Marketer of the Year

SingTel tops the Marketing Excellence Awards 2013 At the Marketing Excellence Awards held in Singapore last night, SingTel won eight Golds, two Silvers, one Bronze…

Digital, Singtel, Social Media

The day we tweeted some firemen and they tweeted back

We had a very busy day yesterday. A fire in one of SingTel’s facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore.…

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Social Media

“Viral This” and other Social Media Mistakes your Senior Management is most likely making

This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing

Digital, Marketing, Singtel, Social Media

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,

Awards, Career, Digital, Marketing, Singtel, Social Media

SingTel’s Digital Marketing team awarded

SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon