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#need4gspeed

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

  • 09/04/2014
Digital, Marketing, Singtel, Social Media

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,

  • 30/05/2013
Awards, Career, Digital, Marketing, Singtel, Social Media

SingTel’s Digital Marketing team awarded

SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon

  • 23/05/2013
Digital, Marketing, Singtel, Social Media

The Story behind SingTel’s #Need4GSpeed Social Media Campaign

"Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. This is the story behind how

  • 20/03/2013
Digital, Marketing, Singtel, Social Media

The Anatomy of a Real-Time Social Media Marketing Campaign

"Choosing to run your campaign in social media means accepting that you can’t control all the variables ... You won’t have the luxury of determining

  • 17/03/2013
Digital, Marketing, Singtel, Social Media

Best Videos from SingTel’s #Need4GSpeed campaign

"On 14 March 2013, SingTel's Twitter handle @singtel was handed over to multi-talented funnyman Hossan Leong. Tweets from consumers were turned into video skits and

  • 15/03/2013
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