Social Media, Content, LinkedIn 5 More Stories Often Shared on LinkedIn That Have No Basis in Fact I recently re-posted an old article from 2019 entitled 5 Stories Often Shared on LinkedIn That Have No Basis in Fact. It turned out to… 28/10/2021
Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling What Marketers can learn from Marvel’s What If…? The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other 19/08/2021
Public Speaking Tips for Successful Panel Discussions Conflict makes for great entertainment so panelists disagreeing on stage should be a good thing. 28/10/2019
Content, Content Marketing, LinkedIn, Marketing, Social Media Money FM 89.3 interview with Timothy Go On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance 21/09/2019
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media Why Brands Should Create Content, Not Campaigns When you buy ads you aren’t building an audience, you’re renting someone else’s audience. 14/09/2019
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he 30/09/2018
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media The Kids Are Alright: the Mutual Benefits of Mentoring Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is 29/11/2017
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp Brand Storytelling is Crucial to Achieving Loyalty If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to 21/11/2017
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media Debunking the short-form content myths The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry 23/10/2017
Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media Culture’s vital role in digital transformation One of the most often invoked phrases is the need for companies to “fail fast.” Too often, this is pure lip service. 08/10/2017