Miguel Bernas

Social Media, Content, LinkedIn

5 More Stories Often Shared on LinkedIn That Have No Basis in Fact

I recently re-posted an old article from 2019 entitled 5 Stories Often Shared on LinkedIn That Have No Basis in Fact. It turned out to…

Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling

What Marketers can learn from Marvel’s What If…?

The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other

Public Speaking

Tips for Successful Panel Discussions

Conflict makes for great entertainment so panelists disagreeing on stage should be a good thing.

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

Brand Storytelling is Crucial to Achieving Loyalty

If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry

Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media

Culture’s vital role in digital transformation

One of the most often invoked phrases is the need for companies to “fail fast.”  Too often, this is pure lip service.