Public Speaking
Tips for Successful Panel Discussions
Conflict makes for great entertainment so panelists disagreeing on stage should be a good thing.
Content, Content Marketing, LinkedIn, Marketing, Social Media
Money FM 89.3 interview with Timothy Go
On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance
- 21/09/2019
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media
Why Brands Should Create Content, Not Campaigns
When you buy ads you aren’t building an audience, you’re renting someone else’s audience.
- 14/09/2019
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he
- 30/09/2018
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media
The Kids Are Alright: the Mutual Benefits of Mentoring
Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is
- 29/11/2017
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp
Brand Storytelling is Crucial to Achieving Loyalty
If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to
- 21/11/2017
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media
Debunking the short-form content myths
The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry
- 23/10/2017
Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media
Culture’s vital role in digital transformation
One of the most often invoked phrases is the need for companies to “fail fast.” Too often, this is pure lip service.
- 08/10/2017
Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp
What Brands Storytellers Must Learn from Hollywood
Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…
- 26/09/2017
Career, Content, Digital, Marketing, Media, Singtel, Social Media
5 tips for digital content
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an
- 09/04/2014