Marketing

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 2

In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to…

Content, Content Marketing, Marketing, Media, Media & Entertainment

What Star Wars and Marvel can teach brands about Content Marketing

Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…

Content, Content Marketing, Marketing, Media, Media & Entertainment

Why Brands must also be good storytellers

The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands must consider when selecting an influencer

With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I…

Career, Marketing, Media, Media & Entertainment, Social Media, Youth Marketing

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Career, Digital, Marketing, Singtel, Social Media

“Top Gun”

I was awarded the "Top Gun Award for Best Digital Champion". The distinction was based on votes from industry peers in the digital media &