Digital, Social Media
I accept the ALS #IceBucketChallenge
I accept the Ice Bucket Challenge and name comedian Hossan Leong, founder of Goodstuph, Pat Law, and CEO of SingTel Yuen Kuan Moon. I…
Career, Content, Digital, Marketing, Media, Singtel, Social Media
5 tips for digital content
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an
- 09/04/2014
Digital, Marketing, Singtel, Social Media
Seizing Social Media Moments
Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…
- 16/09/2013
Digital, Marketing, Singtel, Social Media
Conveying a Brand Persona through Video
Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all,
- 30/05/2013
Awards, Career, Digital, Marketing, Singtel, Social Media
SingTel’s Digital Marketing team awarded
SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon
- 23/05/2013
Digital, Marketing, Singtel, Social Media
The Story behind SingTel’s #Need4GSpeed Social Media Campaign
"Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. This is the story behind how
- 20/03/2013
Digital, Marketing, Singtel, Social Media
The Anatomy of a Real-Time Social Media Marketing Campaign
"Choosing to run your campaign in social media means accepting that you can’t control all the variables ... You won’t have the luxury of determining
- 17/03/2013
Digital, Marketing, Singtel, Social Media
Best Videos from SingTel’s #Need4GSpeed campaign
"On 14 March 2013, SingTel's Twitter handle @singtel was handed over to multi-talented funnyman Hossan Leong. Tweets from consumers were turned into video skits and
- 15/03/2013
Digital, Marketing, Singtel, Social Media
How Twitter makes brands more human
We are frequently asked to “blast” ad messages out to consumers, as if campaigns were grenades pitched into crowds of people, hoping that among them
- 25/01/2013