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Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

Brand Storytelling is Crucial to Achieving Loyalty

If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Social Media

“Viral This” and other Social Media Mistakes your Senior Management is most likely making

This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing

Digital, Science, Social Media, Tech

Could this be the coolest music video ever made?

Commander Hadfield will always be remembered for this perfect moment captured in 5:31 minutes of film.

Singtel, Social Media

When “Fans” go too far

"It's naive to think a single comment is capable of instantly reversing sentiment but sometimes, that isn't the point. Sometimes the point is standing up

Awards, Digital, Marketing, Singtel

Another SingTel award for the Digital Marketing team

Always a proud moment when your team gets an award. Even more so when the recognition comes from their peers. My team (L-R: Leya Teo,…

Digital, Marketing, Singtel, Social Media

Marketing Management in the Digital Age

"Most large organizations are not structured to take full advantage of eCommerce"

Digital, Marketing, Singtel, Social Media, Youth Marketing

How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with…

Marketing, Singtel, Social Media

SingTel’s “Home Without Walls”

Home Without Walls by SingTel celebrates the amazing connections we make every day that defines and build this world we call home. While each story