Career, Content, Content Marketing, Digital, Digital Transformation, Marketing My Predictions for the Digital Media Industry in 2020 It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1… 01/01/2020
Career, Content, Digital, Marketing, Media, Singtel, Social Media 5 tips for digital content Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an 09/04/2014
Digital, Marketing, Singtel, Social Media Seizing Social Media Moments Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your… 16/09/2013
Digital, Marketing, Singtel, Social Media How Twitter makes brands more human We are frequently asked to “blast” ad messages out to consumers, as if campaigns were grenades pitched into crowds of people, hoping that among them 25/01/2013
Career, Digital, Marketing, Singtel, Social Media “Top Gun” I was awarded the "Top Gun Award for Best Digital Champion". The distinction was based on votes from industry peers in the digital media & 11/12/2012
Digital, Marketing, Singtel, Social Media Marketing Management in the Digital Age "Most large organizations are not structured to take full advantage of eCommerce" 27/07/2012
Digital, Marketing, Singtel, Social Media, Youth Marketing How SingTel Engages Youth Through Social Media On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with… 25/07/2012