Digital

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Singtel, Social Media

How Twitter makes brands more human

We are frequently asked to “blast” ad messages out to consumers, as if campaigns were grenades pitched into crowds of people, hoping that among them

Career, Digital, Marketing, Singtel, Social Media

“Top Gun”

I was awarded the "Top Gun Award for Best Digital Champion". The distinction was based on votes from industry peers in the digital media &

Digital, Marketing, Singtel, Social Media

Marketing Management in the Digital Age

"Most large organizations are not structured to take full advantage of eCommerce"

Digital, Marketing, Singtel, Social Media, Youth Marketing

How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with…