Digital, LinkedIn, Media, Social Media
LinkedIn has a fake user problem
LinkedIn, just like Facebook and Twitter, has a problem with fake accounts. But they're in denial about it.
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing
My Predictions for the Digital Media Industry in 2020
It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…
- 01/01/2020
Content, Digital, Storytelling
Farewell, Game of Thrones, the Last Greatest Show on Television
For those ready to direct fire and blood towards the show creators...make sure to thank them first for giving us this great show, you pissy
- 20/05/2019
Content, Content Marketing, Media, Social Media
Content Marketing: FAQs
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
- 01/10/2018
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he
- 30/09/2018
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment
What Brands Must Learn from the Entertainment Industry, Part 3
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…
- 05/08/2018
Content, Content Marketing, Marketing, Media, Media & Entertainment
What Star Wars and Marvel can teach brands about Content Marketing
Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…
- 19/07/2018
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media
What Brands Must Learn from the Entertainment Industry
Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…
- 12/06/2018
Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp
What Brands Storytellers Must Learn from Hollywood
Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…
- 26/09/2017
Duterte, Philippines, Social Media
Social Media Tech and Philippine Politics
What to expect when you frequently criticize President Duterte’s government on Twitter If you follow politics in the Philippines today, you will find a country deeply…
- 03/09/2016