digital media

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Content, Digital, Storytelling

Farewell, Game of Thrones, the Last Greatest Show on Television

For those ready to direct fire and blood towards the show creators...make sure to thank them first for giving us this great show, you pissy

Content, Content Marketing, Media, Social Media

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…

Content, Content Marketing, Marketing, Media, Media & Entertainment

What Star Wars and Marvel can teach brands about Content Marketing

Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…

Duterte, Philippines, Social Media

Social Media Tech and Philippine Politics

What to expect when you frequently criticize President Duterte’s government on Twitter If you follow politics in the Philippines today, you will find a country deeply…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an