digital marketing

Content, Content Marketing, Media, Social Media

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…

Career, Marketing, Media, Media & Entertainment, Social Media, Youth Marketing

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Singtel, Social Media

What makes great Social?

"If your social media is to be anything more than a sideshow, it needs to be embraced and championed by the company's senior leadership ...

Awards, Career, Singtel, Social Media

SingTel’s Digital Marketing Team receives the Leaders Award

Last night the Digital Marketing team was honored once more — this time with the Leaders Award, awarded by SingTel top management, in recognition for…

Digital, Marketing, Singtel, Social Media

How Twitter makes brands more human

We are frequently asked to “blast” ad messages out to consumers, as if campaigns were grenades pitched into crowds of people, hoping that among them

Awards, Digital, Marketing, Singtel

More Awards for SingTel

SingTel won two Bronze Awards at Marketing Magazine’s Marketing Effectiveness Awards 2012 for its “Home Without Walls” and “F1 for Everyone” campaigns. Congratulations to the…