digital advertising

Content, Content Marketing, Marketing, Media, Media & Entertainment

Why Brands must also be good storytellers

The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an

Digital, Marketing, Singtel, Social Media

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your…

Digital, Marketing, Singtel, Social Media

How Twitter makes brands more human

We are frequently asked to “blast” ad messages out to consumers, as if campaigns were grenades pitched into crowds of people, hoping that among them

Marketing, Singtel, Social Media

SingTel’s “Home Without Walls”

Home Without Walls by SingTel celebrates the amazing connections we make every day that defines and build this world we call home. While each story

Digital, Marketing, Social Media

SingTel at Ad:tech 2012, Singapore

I had the privilege of presenting a session alongside my good buddy Benjamin Grubbs from Turner. The session was entitled “When Technology Intervenes With Content…