culture

Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

Digital, Digital Transformation, Innovation, Leadership

How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts…

Digital, Digital Transformation

How Culture is Key to Successful Digital Transformation

At least three times in my career, while being hired to join the “digital transformation” team, I have heard the following analogy: “We want you…

Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media

Culture’s vital role in digital transformation

One of the most often invoked phrases is the need for companies to “fail fast.”  Too often, this is pure lip service.