Content

Content, Podcasting

The Case for Podcasting: Q&A with Telum Media

I answer some frequently asked questions about Podcasting in Asia, published in today’s Telum Media Alert: This week Telum spoke to Miguel Bernas, Founder and…

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Public Speaking

Tips for Successful Panel Discussions

Conflict makes for great entertainment so panelists disagreeing on stage should be a good thing.

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Content, LinkedIn

LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo.

Content Marketing, Digital, Marketing, Media

The Francis Ford Coppola Winery’s “The Red Stain” is an example of cinematic content marketing at its best

"The Red Stain" demonstrates everything I like to talk about when it comes to excellent brand storytelling. 

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands must consider when selecting an influencer

With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I…