content marketing

Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling

What Marketers can learn from Marvel’s What If…?

The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other

Content, Podcasting

The Case for Podcasting: Q&A with Telum Media

I answer some frequently asked questions about Podcasting in Asia, published in today’s Telum Media Alert: This week Telum spoke to Miguel Bernas, Founder and…

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

Content, LinkedIn

LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo.