Youth Marketing

Career, Marketing, Media, Media & Entertainment, Social Media, Youth Marketing

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for…

Digital, Marketing, Singtel, Social Media, Youth Marketing

How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with…