Career, Content, Content Marketing, LinkedIn, Social Media Making videos for LinkedIn isn’t as complicated (or as expensive) as you think Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can… 09/12/2019
Content, Content Marketing, LinkedIn, Marketing, Social Media Money FM 89.3 interview with Timothy Go On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance 21/09/2019
Career, Content, Content Marketing, LinkedIn, Social Media 3 Types of LinkedIn Posts You Should Avoid Writing This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd 26/05/2019
Content, Content Marketing, Media, Social Media Content Marketing: FAQs I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass. 01/10/2018
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he 30/09/2018
Digital Transformation, Social Media The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my 28/08/2018
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media What Brands Must Learn from the Entertainment Industry Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content… 12/06/2018
Marketing, Media, Social Media Singapore’s MOF campaign shows how little is understood about influencer marketing Influencers are just another touchpoint in the customer journey and not some kind of magic bullet. 27/01/2018
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media The Kids Are Alright: the Mutual Benefits of Mentoring Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is 29/11/2017
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media Debunking the short-form content myths The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry 23/10/2017