Social Media

Digital, LinkedIn, Media, Social Media

LinkedIn has a fake user problem

LinkedIn, just like Facebook and Twitter, has a problem with fake accounts. But they're in denial about it.

Social Media, Content, LinkedIn

5 More Stories Often Shared on LinkedIn That Have No Basis in Fact

I recently re-posted an old article from 2019 entitled 5 Stories Often Shared on LinkedIn That Have No Basis in Fact. It turned out to…

Social Media, Content, Content Marketing, LinkedIn, Marketing, Personal Branding

LinkedIn users engage with people, not logos

Prominent LinkedIn users regularly get thousands of organic views for their posts, even up to 10 times the number of their followers, just by regularly

Career, Content, Content Marketing, LinkedIn, Social Media

Making videos for LinkedIn isn’t as complicated (or as expensive) as you think

Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Content, Content Marketing, Media, Social Media

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…