Social Media

Career, Content, Content Marketing, LinkedIn, Social Media

Making videos for LinkedIn isn’t as complicated (or as expensive) as you think

Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…

09/12/2019

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

21/09/2019

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

26/05/2019

Content, Content Marketing, Media, Social Media

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

01/10/2018

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

30/09/2018

Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

28/08/2018

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…