Mediacorp

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

Brand Storytelling is Crucial to Achieving Loyalty

If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry

Career, Content Marketing, Marketing, Media, Media & Entertainment, Mediacorp

The Real Reasons You Should Speak at Conferences

Each conference represents a chance to stand out and be remembered as the industry leader you are. 

Content Marketing, Digital, Digital Transformation, Media, Media & Entertainment, Mediacorp, Social Media

Culture’s vital role in digital transformation

One of the most often invoked phrases is the need for companies to “fail fast.”  Too often, this is pure lip service.

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View‘s Simon Kearney for their inaugural podcast. The…

Content Marketing, Digital, Marketing, Media, Media & Entertainment, Mediacorp

What Brands must consider when selecting an influencer

With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I…

Digital, Digital Transformation, Mediacorp

Celebrate your Champions

When driving digital transformation in your organization, your early converts are among your best assets. These are the first employees who have stepped forward to

Career, Content, Digital, Marketing, Media, Media & Entertainment, Mediacorp, singapore, Social Media

When Obama and the PM appear on your UGC social media campaign

For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.