Marketing
New LinkedIn Scam: Claiming others’ work as your own
But to see this type of fraud trending on LinkedIn, a platform that prides itself as a social network for "professionals" is disappointing.
Social Media, Content, Content Marketing, LinkedIn, Marketing, Personal Branding
LinkedIn users engage with people, not logos
Prominent LinkedIn users regularly get thousands of organic views for their posts, even up to 10 times the number of their followers, just by regularly
- 06/09/2021
Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling
What Marketers can learn from Marvel’s What If…?
The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other
- 19/08/2021
Marketing
What is Digital Culture? (And Why Do Companies Aspire to Achieve It?)
If you are reading this article, there is a good chance you are reading this at home, where you now currently work five days a…
- 15/09/2020
Marketing, Content Marketing, Public Speaking
Brand Authenticity in Times of Crisis
The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who…
- 17/05/2020
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing
My Predictions for the Digital Media Industry in 2020
It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…
- 01/01/2020
Content, Content Marketing, LinkedIn, Marketing, Social Media
Money FM 89.3 interview with Timothy Go
On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance
- 21/09/2019
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media
Why Brands Should Create Content, Not Campaigns
When you buy ads you aren’t building an audience, you’re renting someone else’s audience.
- 14/09/2019
Content, Content Marketing, Marketing, Media, Media & Entertainment
Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series
While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between
- 09/02/2019
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he
- 30/09/2018