Marketing

Content Marketing, Marketing, Public Speaking

Brand Authenticity in Times of Crisis

The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who…

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

Content, Content Marketing, Marketing, Media, Media & Entertainment

Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series

While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 2

In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to…

Content, Content Marketing, Marketing, Media, Media & Entertainment

What Star Wars and Marvel can teach brands about Content Marketing

Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…