Marketing
What is Digital Culture? (And Why Do Companies Aspire to Achieve It?)
If you are reading this article, there is a good chance you are reading this at home, where you now currently work five days a…
Content Marketing, Marketing, Public Speaking
Brand Authenticity in Times of Crisis
The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who…
- 17/05/2020
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing
My Predictions for the Digital Media Industry in 2020
It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…
- 01/01/2020
Content, Content Marketing, LinkedIn, Marketing, Social Media
Money FM 89.3 interview with Timothy Go
On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance
- 21/09/2019
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media
Why Brands Should Create Content, Not Campaigns
When you buy ads you aren’t building an audience, you’re renting someone else’s audience.
- 14/09/2019
Content, Content Marketing, Marketing, Media, Media & Entertainment
Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series
While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between
- 09/02/2019
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he
- 30/09/2018
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment
What Brands Must Learn from the Entertainment Industry, Part 3
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…
- 05/08/2018
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment
What Brands Must Learn from the Entertainment Industry, Part 2
In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to…
- 21/07/2018
Content, Content Marketing, Marketing, Media, Media & Entertainment
What Star Wars and Marvel can teach brands about Content Marketing
Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…
- 19/07/2018