Innovation

Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling

What Marketers can learn from Marvel’s What If…?

The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Digital, Digital Transformation, Innovation, Leadership

How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts…