Digital, LinkedIn, Media, Social Media
LinkedIn has a fake user problem
LinkedIn, just like Facebook and Twitter, has a problem with fake accounts. But they're in denial about it.
Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling
What Marketers can learn from Marvel’s What If…?
The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other
- 19/08/2021
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing
My Predictions for the Digital Media Industry in 2020
It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…
- 01/01/2020
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media
Why Brands Should Create Content, Not Campaigns
When you buy ads you aren’t building an audience, you’re renting someone else’s audience.
- 14/09/2019
Content, Digital, Storytelling
Farewell, Game of Thrones, the Last Greatest Show on Television
For those ready to direct fire and blood towards the show creators...make sure to thank them first for giving us this great show, you pissy
- 20/05/2019
Digital, Digital Transformation, Leadership, Media
Automation vs Experience: Lessons from an Historic Spaceflight
Equipped only with a marker pen and a wristwatch, with some help from his buddy on the radio, Gordo Cooper landed his spacecraft with relative
- 14/10/2018
Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he
- 30/09/2018
Digital, Digital Transformation, Innovation, Leadership
How Culture is Key to Driving Innovation
Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts…
- 16/08/2018
Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment
What Brands Must Learn from the Entertainment Industry, Part 3
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…
- 05/08/2018
Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment
What Brands Must Learn from the Entertainment Industry, Part 2
In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to…
- 21/07/2018