Digital Transformation

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

01/01/2020

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

14/09/2019

Content, Content Marketing, Digital Transformation, Media, Media & Entertainment

Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can

25/02/2019

Digital, Digital Transformation, Leadership, Media

Automation vs Experience: Lessons from an Historic Spaceflight

Equipped only with a marker pen and a wristwatch, with some help from his buddy on the radio, Gordo Cooper landed his spacecraft with relative

14/10/2018

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

30/09/2018

Digital Transformation, Social Media

The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my

28/08/2018

Digital, Digital Transformation, Innovation, Leadership

How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts…