Content

Content, Podcasting

The Case for Podcasting: Q&A with Telum Media

I answer some frequently asked questions about Podcasting in Asia, published in today’s Telum Media Alert: This week Telum spoke to Miguel Bernas, Founder and…

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Career, Content, Content Marketing, LinkedIn, Social Media

Making videos for LinkedIn isn’t as complicated (or as expensive) as you think

Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media

Why Brands Should Create Content, Not Campaigns

When you buy ads you aren’t building an audience, you’re renting someone else’s audience.

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Content, Digital, Storytelling

Farewell, Game of Thrones, the Last Greatest Show on Television

For those ready to direct fire and blood towards the show creators...make sure to thank them first for giving us this great show, you pissy

Content, LinkedIn

LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo.

Career, Content, Content Marketing

Three Simple Tips for your LinkedIn profile, Star Wars Edition

Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry

Content, Content Marketing, Digital Transformation, Media, Media & Entertainment

Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can