Career

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Career, Content, Content Marketing, LinkedIn, Social Media

Making videos for LinkedIn isn’t as complicated (or as expensive) as you think

Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…

Career, careers, LinkedIn, Personal Branding

The Discipline of Comedy

If you want to develop your personal brand and become an accomplished business leader, sooner or later, you’re going to have to master public speaking.…

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Career, Content, Content Marketing

Three Simple Tips for your LinkedIn profile, Star Wars Edition

Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment, Mediacorp, Social Media

The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is

Career, Content Marketing, Marketing, Media, Media & Entertainment, Mediacorp

The Real Reasons You Should Speak at Conferences

Each conference represents a chance to stand out and be remembered as the industry leader you are. 

Career, Content, Digital, Marketing, Media, Media & Entertainment, Mediacorp, singapore, Social Media

When Obama and the PM appear on your UGC social media campaign

For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.

Career, Marketing, Media, Media & Entertainment, Social Media, Youth Marketing

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for…

Career, Content, Digital, Marketing, Media, Singtel, Social Media

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an