Blog

Social Media, Content, Content Marketing, LinkedIn, Marketing, Personal Branding

LinkedIn users engage with people, not logos

Prominent LinkedIn users regularly get thousands of organic views for their posts, even up to 10 times the number of their followers, just by regularly

Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling

What Marketers can learn from Marvel’s What If…?

The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other

Content Marketing, Marketing, Public Speaking

Brand Authenticity in Times of Crisis

The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who…

Marketing

What is Digital Culture? (And Why Do Companies Aspire to Achieve It?)

If you are reading this article, there is a good chance you are reading this at home, where you now currently work five days a…

Content, Podcasting

The Case for Podcasting: Q&A with Telum Media

I answer some frequently asked questions about Podcasting in Asia, published in today’s Telum Media Alert: This week Telum spoke to Miguel Bernas, Founder and…

Career, Content, Content Marketing, Digital, Digital Transformation, Marketing

My Predictions for the Digital Media Industry in 2020

It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…

Career, Content, Content Marketing, LinkedIn, Social Media

Making videos for LinkedIn isn’t as complicated (or as expensive) as you think

Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…

Public Speaking

Tips for Successful Panel Discussions

Conflict makes for great entertainment so panelists disagreeing on stage should be a good thing.

Career, careers, LinkedIn, Personal Branding

The Discipline of Comedy

If you want to develop your personal brand and become an accomplished business leader, sooner or later, you’re going to have to master public speaking.…

Content, Content Marketing, LinkedIn, Marketing, Social Media

Money FM 89.3 interview with Timothy Go

On 21 September 2019 I was interviewed by Money FM 89.3's Timothy Go, where I shared my expertise and gave useful insights on the importance