Marketing
New LinkedIn Scam: Claiming others’ work as your own
But to see this type of fraud trending on LinkedIn, a platform that prides itself as a social network for "professionals" is disappointing.
Digital, LinkedIn, Media, Social Media
LinkedIn has a fake user problem
LinkedIn, just like Facebook and Twitter, has a problem with fake accounts. But they're in denial about it.
- 13/12/2021
Social Media, Content, LinkedIn
5 More Stories Often Shared on LinkedIn That Have No Basis in Fact
I recently re-posted an old article from 2019 entitled 5 Stories Often Shared on LinkedIn That Have No Basis in Fact. It turned out to…
- 28/10/2021
Social Media, Content, Content Marketing, LinkedIn, Marketing, Personal Branding
LinkedIn users engage with people, not logos
Prominent LinkedIn users regularly get thousands of organic views for their posts, even up to 10 times the number of their followers, just by regularly
- 06/09/2021
Content, Content Marketing, Digital, Innovation, LinkedIn, Marketing, Media, Media & Entertainment, Storytelling
What Marketers can learn from Marvel’s What If…?
The challenge for marketers is to consider how content across media platforms are consistent in message, complementary in scope and offer entry points into other
- 19/08/2021
Marketing
What is Digital Culture? (And Why Do Companies Aspire to Achieve It?)
If you are reading this article, there is a good chance you are reading this at home, where you now currently work five days a…
- 15/09/2020
Marketing, Content Marketing, Public Speaking
Brand Authenticity in Times of Crisis
The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who…
- 17/05/2020
Content, Podcasting
The Case for Podcasting: Q&A with Telum Media
I answer some frequently asked questions about Podcasting in Asia, published in today’s Telum Media Alert: This week Telum spoke to Miguel Bernas, Founder and…
- 27/02/2020
Career, Content, Content Marketing, Digital, Digital Transformation, Marketing
My Predictions for the Digital Media Industry in 2020
It’s a brand new year and so you know what that means…it’s time for that time-honored tradition of sharing predictions for the New Year. 1…
- 01/01/2020
Career, Content, Content Marketing, LinkedIn, Social Media
Making videos for LinkedIn isn’t as complicated (or as expensive) as you think
Video has become the preferred format for content. It’s a great way to get information across to today’s extremely time poor audiences. And it can…
- 09/12/2019