The Covid-19 Pandemic has forced companies and brands to reevaluate both their business and marketing strategies. These times also offer great opportunities for brands who are brave enough to keep up marketing & communications activities. But how does a brand communicate in a time when the prevailing mood is one of anxiety, when people are emotional and the slightest misstep, no matter how well-meaning it might be, can result in public anger and backlash?

Join me for this 45-minute Free webinar via Zoom as I discuss “Brand Authenticity in Times of Crisis,” on the 2nd of June at 3pm (Singapore Time), part of a series from Avado.