Digital, Marketing, Singtel, Social Media

The Story behind SingTel’s #Need4GSpeed Social Media Campaign

Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. He then turned his favorite tweets into comedy skits which were produced and published within minutes on Youtube.

This is the story behind how that campaign came about.

[youtube=https://youtu.be/PRBcsI7fOgM]

Read The Anatomy of a Real-Time Social Media Marketing Campaign.

Watch the Best Videos from SingTel’s #Need4GSpeed campaign.

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