Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. He then turned his favorite tweets into comedy skits which were produced and published within minutes on Youtube.
This is the story behind how that campaign came about.
[youtube=https://youtu.be/PRBcsI7fOgM]
Read The Anatomy of a Real-Time Social Media Marketing Campaign.
- Written by: miguel
- Posted on: 20/03/2013
- Tags: #need4gspeed, #rtm, bts, Hossan Leong, Miguel Bernas, real time marketing, singtel, social media, social media marketing, social media strategy, twitter, viral marketing, viral videos, youtube
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