The Story behind SingTel’s #Need4GSpeed Social Media Campaign

Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. He then turned his favorite tweets into comedy skits which were produced and published within minutes on Youtube.

This is the story behind how that campaign came about.


Read The Anatomy of a Real-Time Social Media Marketing Campaign.

Watch the Best Videos from SingTel’s #Need4GSpeed campaign.


  1. […] Best Videos from SingTel’s #Need4GSpeed campaign The Story behind SingTel’s #Need4GSpeed Social Media Campaign […]

  2. […] in Consumer Marketing and our agency partners Ogilvy and MEC. The team was cited for its recent #Need4GSpeed real time marketing campaign on Twitter and […]

  3. […] own #Need4GSpeed enlisted consumers to provide their best applications of a high speed mobile connection which were […]

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