Last night the Digital Marketing team was honored once more — this time with the Leaders Award, awarded by SingTel top management, in recognition for our work communicating to customers Singtel’s mobile network upgrades late last year through digital, social and customer care channels.
We could not have done it without the help of our colleagues in Marketing, Networks, Corp Comms and Customer Ops, and, of course, our agencies MEC and OgilvyOne.
In response to criticisms from customers about SingTel’s mobile coverage, the company embarked on a massive upgrade programme last year. We decided to take a very transparent approach in communicating with customers, engaging them through social media and a special webpage on Singtel.com. Since then, we have realized a positive shift in sentiment in social media and, more important, helped ensure the stability in SingTel’s business performance, especially in mobile.
On a personal note, this award is well timed because it also comes just two years after I celebrated my second anniversary since joining SingTel. This also marks the second anniversary of the Digital Marketing team!