At the recently held year-end event of the Interactive Advertising Bureau (IAB) Singapore, I was awarded the “Top Gun Award for Best Digital Champion”. The distinction was based on votes from industry peers in the digital media & marketing industry in Singapore.
The award is the result of nearly two years of hard work by my amazing team at SingTel and our partner agencies, Ogilvy and MEC.
In early 2011, we formed the first digital marketing team within SingTel, focused on expanding the digital capabilities of its marketing & communications team. Today, the team manages a Facebook community of over 200,000 fans, a Youtube channnel with over 1.5 million views and two Twitter channels. The team also oversees search and paid media activity, driving traffic and ecommerce transactions on SingTel’s online store, SingTelshop.com.
The award is much more meaningful because I was nominated alongside Damien Cummings of Samsung and Vernon Vasu of the Health Promotion Board, two fellow digital marketing practitioners whom I admire.
Finally, in keeping with the event’s “Retrolicious” 80s theme, I present the “Top Gun” theme for your enjoyment. Take it away, Steve Stevens (and his wig)!
Yeah. Perhaps someday it will be appropriate for me to wear a skin-tight silver jumpsuit at work.