Content Marketing

Career, Content, Content Marketing, LinkedIn, Social Media

3 Types of LinkedIn Posts You Should Avoid Writing

This is LinkedIn. Celebrating career achievements or even outright bragging are par for the course. Just try to do it in a less clumsy, clichéd

Career, Content, Content Marketing

Three Simple Tips for your LinkedIn profile, Star Wars Edition

Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry

Content, Content Marketing, Digital Transformation, Media, Media & Entertainment

Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can

Content, Content Marketing, Marketing, Media, Media & Entertainment

Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series

While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between

Content, Content Marketing, Media, Social Media

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

Content, Content Marketing, Digital, Digital Transformation, Innovation, Marketing, Media, Media & Entertainment, Social Media

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he

Content, Content Marketing, Digital, Digital Transformation, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment

What Brands Must Learn from the Entertainment Industry, Part 2

In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to…

Content, Content Marketing, Marketing, Media, Media & Entertainment

What Star Wars and Marvel can teach brands about Content Marketing

Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel…

Content, Content Marketing, Digital, Marketing, Media, Media & Entertainment, Social Media

What Brands Must Learn from the Entertainment Industry

Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content…